The original tagline, "giving kids financial freedom," had to go. It was a bit too ambiguous and gave the impression that financial freedom is something that can be given from one person to another. Or maybe it was giving the impression that we are encouraging parents to just give money to kids, which would in turn perhaps make them financially free—it won't. However, we do believe that financial freedom is something that parents can and should teach. We hope that this new tagline will clarify our purpose and look forward to pursuing that mission with you.